Dr Eidn is a Sleep Doctor and General Medical Practitioner with over 20 years of clinical experience. His medical background fuels his passion for exploring the science of sleep and its profound impact on health and wellbeing. Having personally experienced, and overcome, sleep challenges, he is uniquely placed to connect on a deeper level with those navigating similar issues. Passionate about addressing the global sleep crisis, he advocates for integrating sleep health and education into wellbeing strategies, with a focus on empowering individuals to drive performance, foster success and optimise resilience. Beyond clinical practice, Dr Eidn is a regular guest on podcasts, a frequent contributor to press and media discussions, and a keynote speaker at many prestigious industry and NHS events.