Phin founded Pure Physio in 2006 and now leads the wider Pure Unity Health Group with a team of over 600 clinicians and non-clinicians working across the UK. Pure partners with NHS and independent organisations in the delivery of MSK, pain, women's health and long-term condition support services. He has been involved in the delivery of FCP for over 8 years and also works with NHS England as an ambassador for the additional roles within primary care. He has a passion for quality clinical delivery and is a huge advocate for the benefits of MDT working in primary care.