Ross Dyer-Smith is a London-based GP partner within the Hurley Group, known for combining clinical care with digital innovation at scale. He is an expert in online consultations, pioneering the eHub model of delivery. He has deep experience in health informatics, clinical safety, data protection and ethical implementation of AI in healthcare. He is a Fellow of the British Computer Society and holds Leading Practitioner status in the Federation of Informatics Professionals. Alongside patient-facing work, he leads on digital transformation, analytics, and quality improvement. He is also active in clinical research and service redesign, with a focus on improving access, reducing inequalities, and making primary care more efficient and humane for both patients and staff.