Community pharmacy and general practice are being asked to deliver more than ever before ,with rising demand, workforce pressures, financial strain, and a major NHS shift towards neighbourhood healthcare. Yet despite years of talking about “integration”, many teams still work in parallel rather than in partnership.

In this energetic and thought-provoking opening session, Trevor Gore explores why collaboration so often fails in healthcare ,and why the answer isn’t more meetings, more goodwill, or more policy.

And yes, like Liam Neeson, Trevor has “a very particular set of skills” — although thankfully more behavioural science than hostage negotiation.

Drawing on behavioural science, real-world NHS experience, and lessons from high-performing collaborative systems, Trevor will unpack how structured collaboration can become practical, repeatable and sustainable.

Expect a session that moves beyond buzzwords and explores:

• Why collaboration beats co-ordination and co-operation
• The behavioural biases that quietly undermine partnership working
• How “nudges” and behavioural design can make collaboration the easy default
• Why trust is built through shared success, not shared slogans
• How neighbourhood healthcare will only succeed if professionals truly work together
• Why the NHS can no longer afford “two separate marathons on the same track”

With warmth, humour and challenge, Trevor will show why collaboration is not a slogan, but rather a skill, a system, and ultimately the only proven win-win model for patients, professionals and the NHS itself.

This session is for anyone who believes the future of healthcare depends not just on better services, but on better behaviours.